"A big piece of the culture is from here," he says, one that draws people to the city for various reasons, providing prime opportunities to link up in authentic ways. In 2013, Shipes expanded the roster of Cinematic and signed indie R&B/electronic duo ASTR. We wanted to throw an event and at the time we were just smoking weed at my house. Head Coach at Cinematic Music Group x The Smokers Club x GoodTalk This fast money took my focus off this music shit/ till jonny shipes introduced me 2 his jewish friends…true story. As founder and CEO of Cinematic Music Group, an indie imprint predominantly focused on hip-hop music, the New York native has good reason to be thinking about what's next at a time when new rap singles from relative unknowns can become viral sensations and Billboard charting hits. I balance it because I love it all, everyone’s just family and we all want to see each other win. Even as CMG grows, Shipes insists he still listens to every single submission the label receives, with CMG publicly offering a dedicated email inbox on its website. We’re probably going to develop him because his stuff is fire and he’s the homie. “If people don’t laugh at your dreams, you’re not dreaming big enough.” We provide email, phone, address, along with clients info for thousands of entertainment professionals. Daily Chiefers: How’d you take Smokers Club from just an idea to a full-fledged brand, which includes the tours, clothing, and the blog? The Smoker's Club was founded in 2010 by Jonny Shipes & Smoke DZA. Jonny 'Shipes' Shapiro, Music Department: BMF: The Rise and Fall of a Hip-Hop Drug Empire. DZA and I would look at each other like this shit is crazy. In addition to a crew of young digital marketers, Shipes brought on executive level roles like a chief financial officer and a structured marketing team. I wear it religiously. I’m treating it just like developing an artist, baby steps; just making sure we make the right moves. 34 among Spotify's most popular tracks in the U.S., with over 4.3 million domestic plays. My favorite moment was Fat Trel, on the court drinking Ciroc just draining threes like a mad man. It is exactly what I … Jonny 'Shipes' Shapiro is known for his work on BMF: The Rise and Fall of a Hip-Hop Drug Empire (2012) and Getting Doug with High (2013). Since “Survival Tactics” dropped, Joey Bada$$, who is managed by The Smoker’s Club general Jonny Shipes (who also manages Big K.R.I.T. "I don't care if it takes me ten more years to get where I'm going; it has to start with quality.". I ran the marketing department at Ecko for the last two years before it shut down, I learned a lot about marketing clothing there. Jonny Shipes: It’s different; it took me a few years to gain my footing on this new shit. "It starts and ends with the music for me," Shipes says, invoking the label's slogan For The Love Of Music. Jonny Shipes: I did it with a lot of help. Title 01 Kenny Powers - Intro 02 Smoke Dza - Freestyle 03 Fat Trel - My Type Of Shit [Prod. That was the most incredible tour, Juicy had just put out “Bands A Make Her Dance” and we were selling out every venue, we had to start getting bigger venues! "I've been trying, one day at a time, to power through it." Currently you have JavaScript disabled. Click here for instructions on how to enable JavaScript in your browser. It goes Cam, 2Pac, Boosie, Biggie, Nas, something like that. We probably even lost money that year but we just toured and had fun, just for the love of music and weed. I help out on the marketing side of it, I think this brand is going to be huge; we’re not stopping anytime soon. In addition to Forbes, my work on music, entertainment, and popular culture has appeared in various outlets including Billboard, Complex, Deadspin, The Guardian, High Times, The New York Times, Pitchfork, Remezcla, Rolling Stone, Vibe, and Vice. We were all honestly friends; I’ll never forget when we stopped in LA and played ball. I am a freelance writer, music critic, content creator, and marketing professional born and raised in New York City. You have entered an incorrect email address! Daily Chiefers: What, in your eyes, was the most iconic Smokers Club tour that you put together and why? One thing we pride ourselves on at Cinematic is finding talent early on, and Smokers Club was always on that wave. It’s timing with everything, it’s literally like how you would slow cook a meal; a chef really takes his time and makes sure all the tastes are there. While that's not as many studio spaces as, say, Artist Publishing Group has in Los Angeles, having such facilities on his coast certainly contributes to CMG's recorded output. Hood lookin shipes, — THA GREAT (@NipseyHussle) February 18, 2010. BRICK Magazine is released bi-annually in a 244 page print edition that documents the current landscape of hip-hop and its ever-expanding cultural reach. It’s funny I would love to take credit for it but he’s a young kid from Harlem. Reveals He’s Being Wrongly Sued for Copyright Issues. It has grown to be one of the most widely recognized cannabis lifestyle brands in the world. Cinematic’s Jonny Shipes … 6 Jonny Shipes The Youth-driven music culture is a difficult terrain to maneuver. For someone who didn't go to college, let alone business school, that transition from a nontraditional entrepreneurial hustle to overseeing an actual staff required a major upgrade to his managerial skills. I am a freelance writer, music critic, content creator, and marketing professional born and raised in New York City. 34 on Hot R&B/Hip-Hop Airplay, the single's urban radio presence continues to improve week-on-week as well. Head Coach at Cinematic Music Group x The Smokers Club x GoodTalk Even with wins like this, Shipes stresses that we haven't seen anything to close to the heights of what he believes Flipp and others on CMG like Yungeen Ace and JayDaYoungan can achieve at the label under his watch. I can’t really talk on it but it’s coming out on network and it’s just insane that it happening. Now streaming platforms give artists the upper hand, in a good way. Released via CMG back in March, the track is among the top 50 most on-demand streaming songs in the country, according to Billboard. Working with Cam is fun; you’ve got to enjoy what you do in life and some of it you can’t because things are stressful and hard, pause. Jonny Shipes’s business email address is j***@cinematicworldwide.com What is Jonny Shipes’s direct phone number? What are some of the influences as well as memorable skits that come to mind? Contact Clearly, that approach is working. I was introduced to him by Jonny Shipes, who owns Cinematic Records and originally signed me. "If it's a hip-hop artist, is it taking me right to their block, into their house, right into the kitchen?". Jonny Shipes is a manager, and works at Cinematic Music Group (CMG). "I have a cool ecosystem here in this office. "It's taken a year and a half to build this next part of the company," he says. I definitely started off producing, I used to do a lot of tracks for DZA, Nipsey, some old old Wu Tang side project type stuff, shit like that. He takes meetings outside when the weather permits or joins the team in open plan conference spaces and more informal communal rooms replete with TV screens and comfy couches. I think with the bigger artists vs. the smaller artists, it’s different with time. “ I feel like I came up with the name, it was either DZA or me. I always thought, damn this stuff is fire. "It took a lot for me to learn how to delegate." I watched that culture of skating and streetwear while working in the hip-hop industry. By Dahi] 04 Big K.R.I.T. I immediately asked why don’t we actually do this. To Shipes, what all CMG artists past and present have in common has to do with the ability to visualize their music, like one would in a movie. We recently chopped it up with one of Hip Hop’s most successful potheads, Jonny Shipes. Fresh Finds: reggie, AG Club, Paris Texas, Pote Baby, and Daniel... Curtis Waters Displays His Heartbreak In The Upbeat Visuals For “Conceited”, Skizzy Mars Reveals Artwork For “The Red Balloon Project”, Lil Mexico Is The Next Big Thing Out Of South Carolina, Artist Discovery: An Interview With Egovert. I look at streaming as a great thing; it’s really made the guessing game a little less. I’ve always been big on clothes: I watched Russel Simmons do Phat Farm, I watched Puff do Sean John, and Jay and Dame do Roc-a-wear. I think looking at the numbers first skews how I feel about the music, like oh he’s got a million views so I guess we should do it. I know that statement is crazy dated but how’ve you pivoted from working during the ringtone era to steaming platforms? He's also been behind shrewd signings like Joey Badass, Big K.R.I.T. Especially in this post-modern era, trends and fads come in and leave as fast as the weather changes. For example someone like Jayy Grams has a long way to go, vs. a Mick Jenkins who’s album is ready to go, or Joey Bada$$ who’s already working on his next album. For me, I never sign artists off their buzz. Head Coach at Cinematic Music Group x The Smokers Club x GoodTalk When I heard that it was so cool, even today I’ll run into people I’ve never met and they’ll yell out “Till Jonny Shipes introduced me to his Jewish Friends.” I guess it’s a line in history. It's quite the contrast from what Shipes is used to, admitting he ran things up until fairly recently with a veritable skeleton crew. Any stories? Click here for instructions on how to enable JavaScript in your browser. As of this week, it ranks at No. Lee's like Rick Rubin with his ear; he's got an incredible hip … I’m going to be very selective with my production because my time is limited and I only want to work with a certain type of artist. Jonny Shipes founded Cinematic Music Group in 2007, and has worked with the likes of Flipp Dinero and Joey Bada$$. Smokers Club was always sort of a guys tour, when we had Juicy that all changed. The Smokers Club started with Me, Steve O from GFC, Smoke DZA and Curren$y as sort of a pseudo founder. K.R.I.T.’s more of a drinker than a smoker, but he gets fucked up. I know you used to produce a bit. Should what he hears from an unsigned pass that essential hurdle, Shipes digs in further, hoping to find superstar potential. That’s my lane of hip-hop because that’s what I come from. And he wants more. Jonny Shipes: At first Kosta interned for me and had everyone in our office wearing these FELT hoodies, tees, and hats. I like saying, wow the music is fire, and than have an A&R tell me he’s also got a huge fan base. I put the bread up, we got a tour bus and we had no idea what we were doing. 17 talking about this. And when he wasn’t making music, he was taking trips into Manhattan to intern for RCA and Cinematic Music Group honcho Jonny Shipes. Having a recording studio in the building certainly helps, and related ventures like cannabis lifestyle company Smokers Club and streetwear brand Felt are also housed there. A couple months back, Flipp Dinero signed with DJ Khaled's We The Best Music Group and Epic Records in a deal that still keeps him part of the Cinematic roster. Opening up different stores in his neighborhood, giving back to his community, he deserves everything he’s getting. I always just wanted to do funny shit and make people laugh. Look at him now he’s such a great artist and businessman. Hip Hop’s Most Successful Pothead: An interview with Jonny Shipes! In January 2020, I founded the hip-hop media brand Cabbages, beginning as a newsletter and expanding to include a namesake podcast later that same year. When I saw FELT, I was so excited, it was my opportunity to get into clothing. What’s really funny is he’s been around everyday since 14, living with me so he better believe I’m taking my percentage. 10 en parlent. I’m from New York City and this culture; my first office was in Supreme’s basement. "Back in the day, I would be able to do one artist at a time for two or three years," he says. I’m used to finding an artist, developing them for a couple of years, and them taking off later. I can’t even claim like it was well thought out, it was a cool situation that just happened to blow up. Daily Chiefers: How do you balance working with talented up & comers such as Jayy Grams or Squidnice while also dropping new projects from legends like Cam’ron, or T-pain. I help a bit on the creative side but I just allow them to do what they do because Kosta really has a vision for it and it’s fire. The kid is a character, what you see is what you get with him. Key Glock Drops Off A New Single “All I Kno Is Trap”, DRTYLAUNDRY Shines Bright In Our Newest Chiefers Exclusive “Flaka 1362”, Natenumbaeight Shines With Pristine Brilliance On Our Latest Chiefers Exclusive “Reverse”, Exclusive: A Conversation With Chicago Rapper Doa Beezy. and his classic mixtape ‘K.R.I.T. Back in 2007, Shipes signed Sean Kingston, the Jamaican-American pop singer whose "Beautiful Girls" went RIAA double-platinum in a matter of months later that same year. Cinematic Music Group founder Jonny Shipes talks about signing rapper Big K.R.I.T. He’s my real cousin too, which is hysterical. Jonny Shipes wants the top slot from whoever’s considered the best. I carefully pick and chose who I want to work with, I’m not forced to work with anyone, thank god. I plan on getting everything I deserve from Cousin Todd. 8 talking about this. We were just like “yo, this is the smokers club. He’s caused me a lot of headaches, he’s crashed a lot of cars, and he’s done a lot of damage. While Flipp Dinero and other talents on the CMG roster like up-and-comer Jesus Honcho happen to be from New York, Shipes asserts that the competitive advantage of being a local extends beyond the five boroughs. He was so good, so talented; he needed to be out of the streets. Get all the lyrics to songs by Jonny Shipes and join the Genius community of music scholars to learn the meaning behind the lyrics. As hip-hop continues to mourn the passing of Nipsey Hussle, many of his peers have come forward and paid tribute to the rapper/entrepreneur.One person who has been by his side since the beginning of his career is Cinematic Music Group's CEO Jonny Shipes. 12 talking about this. We have some of that footage of it on old Cinematic TV, we were all just running around, sweating, and drinking Gatorade while Trel would be chugging Ciroc. That was the most incredible tour, Juicy had just put out “Bands A Make Her Dance” and we were selling out every venue, we had to start getting bigger venues! Not to compare an artist with food but I’m just saying it’s important to let every artist build at his or her own rate. 1 On The Sales Chart, Box Office: ‘Godzilla Vs. Kong’ Tops $300 Million Worldwide, One Of Twenty One Pilots’ Most Impressive Chart Records Has Been Matched, How New Shifts In Sound Design Made ‘Justice League’ Feel Darker, Lana Del Rey Commands One-Fifth Of The Entire Rock Songs Chart This Week, BTS, IU, Super Junior, NCT 127, SHINee, WayV And Rosé: The 10 Bestselling Albums In Korea This Week. Jonny Shipes talks about his origin story and Cinematic Music Group, the label that gave the world Nipsey Hussle, Big K.R.I.T., Joey Bada$$, and more. and Nipsey Hussle over the years, building up CMG's credibility while still remaining somewhat under the radar. and Joey Bad$$, Shipes is also hilarious. ", Naturally, that expansion required a significantly bigger workforce for CMG, a group of about 30 that operate out of that Brooklyn location. Lil Nas X Debuts His New Single At No. Jonny Shipes: [Having] non-smokers on the tour doesn’t sound right, but to me at least, [it makes sense]. Jonny Shipes:Â The partnership between Cinematic & RED means CInematic is about to be one of the most legendary and innovative labels to ever do this shit. I never want to take someone else’s shine; this is really Kosta’s brand. Then there are other artists who are doing hundreds of thousands of streams without anyone behind them, it lets you know this is an artist that if you give the time and energy, the right team, and put some money behind them, they’re going to really take off. "I don't want to move to L.A. or Atlanta," Shipes says. Not only has he helped launch the careers of your favorite underground talent like Smoke DZA, Nipsey Hussle, Big K.R.I.T. They allow artists to build their fan bases before a label even steps in. While so many labels right now seem to pounce on just about every newcomer making more than a peep on SoundCloud, Shipes wants something more than quick cash grabs with artists that may fizzle out as fast as they bubbled up. Jonny Shipes: Well Cam is damn near my favorite artist ever. Jonny Shipes’s direct phone number is (212) ***-**** "If you close your eyes and listen, there's gonna be a picture painted," he says. I produced some stuff on Jayy Gram’s first EP, Good Times. In a quiet backyard behind a former firehouse on a residential Brooklyn street, Jonny Shipes plots the future. With Cousin Todd, I’m mind blown. There were all types of girls in the crowd, running up on stage, doing crazy shit. A Jayy Grams for example, might not have that fan base built in already but that’s more old school me. Jonny Shipes: What my videos were inspired by was comedy. 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